BALM's new collection, Minimalist Beauty Essentials, is designed with the modern, on-the-go woman in mind. The range of innovative products are designed to enhance beauty effortlessly, making it the perfect choice for anyone with a busy lifestyle.

The Tint Balm: A lip-to-cheek cream blush that adds a natural flush of colour for a radiant finish.
The Glow Balm: A clean, sheer cream highlighter that leaves the skin with a facial-fresh finish, perfect for achieving that coveted luminous glow.
The Bronze Balm: A creamy bronzer that sculpts and defines features, providing a subtle, sun-kissed effect to the skin.
The Brow Balm: Meet your new brow styling essential – The Brow. This clear eyebrow styling wax lifts, tames, and sculpts brows for a feathered effect, framing your face beautifully.
The Oil: A glossy lip oil that not only protects but also enhances the lips, providing hydration and a touch of shine for moisturised lips.
"Our new range embodies our philosophy of beauty in simplicity," says Zoe Prieston, the founder of BALM. "We love and only develop products that are easy to use, clean and effective."
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